19 Jul Amy Lotker featured in Progressive Grocer May Isse
In a recent Progressive Grocer article entitled, “Taking the Heat,” journalist Lynn Petrak interviewed Amy Lotker, Better For You Foods LLC Owner and EVP of Marketing & Sales. The article describes innovative line extensions from innovative brands and compares the Better4U Foods brand to other “boutique brands” such as Amy’s Kitchen, Evol, Kashi and Cedar Lane Foods.
The article quotes Amy Lotker describing the the impetus for establishing the company, “It’s as if for many years, the health-oriented consumer had few options, if any, in the frozen section of a market,” she recalls. “This is exactly what prompted us to launch our business.”
Describing the two newest lines: USDA Certified Organic ancient grains pizzas in three varieties and Bread Bowls in four varieties, Amy also explains the company’s commitment to working with private label partners, “To provide a larger audience of consumers with healthy organic products, Better For You Foods LLC is now offering private label product development for other companies seeking to create USDA Certified Organic,” adds Lotker.